http://www.adweek.com/news/technology/5-great-snapchat-ideas-big-brands-154134
http://www.adweek.com/news/technology/ben-jerrys-early-winner-instagram-ad-race-154196
Since I am a very interested in social media and the integration of the various platforms into company marketing strategies, I found both of these articles interesting and relevant.
The first article integrates and application that myself, and many of my friends use for fun, but proposes how companies can use it to advertise, since currently the company is not bringing in any revenue. This idea is not only good for Snapchat itself (by creating a cash flow and business model), but it will be interesting to see how companies utilize this application to promote their brand in new and clever ways.
Moreover, another application, Instagram, recently began showing advertisements while you scroll through the images uploaded by those you follow. I love Instagram I think it is a fun and interesting application that brands have been using to communicate with their customers through. This medium has been great for smaller brands who have garnered large followings through the unique and fun images they upload regularly. Brands such as "Reformation" and "Dannijo" as well as "Rebecca Minkoff" have really capitalized and grown their brand name and spread information about their products through a medium like Instagram (as well as other social medium platforms). However in the past you have had to follow these brands to see their images, now Instagram has also begun to develop a business strategy and is selling advertisements that appear like normal Instagram pictures in your daily scroll. I first saw this with the Ben and Jerry's ad and was confused at first because I don't follow them, but later learned that they had just launched advertisements. I think this could be a great tool if used properly by companies, and if they maintain a simple message and picture that appears like a normal Instagram upload.
Both of these application and social media platforms are constantly developing and figuring out ways to ear revenue so it will be interesting to watch how companies utilize these tools to grow their brand and customer base. It will also be fascinating to see if people are turned off by companies use of these apps, or if it actually helps brands in the long run.
http://www.adweek.com/news/technology/ben-jerrys-early-winner-instagram-ad-race-154196
Since I am a very interested in social media and the integration of the various platforms into company marketing strategies, I found both of these articles interesting and relevant.
The first article integrates and application that myself, and many of my friends use for fun, but proposes how companies can use it to advertise, since currently the company is not bringing in any revenue. This idea is not only good for Snapchat itself (by creating a cash flow and business model), but it will be interesting to see how companies utilize this application to promote their brand in new and clever ways.
Moreover, another application, Instagram, recently began showing advertisements while you scroll through the images uploaded by those you follow. I love Instagram I think it is a fun and interesting application that brands have been using to communicate with their customers through. This medium has been great for smaller brands who have garnered large followings through the unique and fun images they upload regularly. Brands such as "Reformation" and "Dannijo" as well as "Rebecca Minkoff" have really capitalized and grown their brand name and spread information about their products through a medium like Instagram (as well as other social medium platforms). However in the past you have had to follow these brands to see their images, now Instagram has also begun to develop a business strategy and is selling advertisements that appear like normal Instagram pictures in your daily scroll. I first saw this with the Ben and Jerry's ad and was confused at first because I don't follow them, but later learned that they had just launched advertisements. I think this could be a great tool if used properly by companies, and if they maintain a simple message and picture that appears like a normal Instagram upload.
Both of these application and social media platforms are constantly developing and figuring out ways to ear revenue so it will be interesting to watch how companies utilize these tools to grow their brand and customer base. It will also be fascinating to see if people are turned off by companies use of these apps, or if it actually helps brands in the long run.
