We've all watched live shows where you can tweet and potentially see those tweets pop up on the screen, but how about on commercials? In Romania, Coca-Cola has started a campaign where tweets can appear real-time in their commercials. They are connected with the hashtag #LetsEatTogether. With this hashtag they are trying to stress the idea of family dinners, as many people apparently eat alone in front of their screens. While most companies are learning to incorporate social media more into their campaigns, it is extremely interesting how this is translating to live commercials. The video in the link explains more about the campaign and how it works. I found this campaign to be a very innovative and seemingly effective approach to marketing, as many people would love to see their tweets come up on television
Monday, September 16, 2013
Coca-Cola Twitter Commercials
http://mashable.com/2013/09/09/coke-ad-live-tweets/
We've all watched live shows where you can tweet and potentially see those tweets pop up on the screen, but how about on commercials? In Romania, Coca-Cola has started a campaign where tweets can appear real-time in their commercials. They are connected with the hashtag #LetsEatTogether. With this hashtag they are trying to stress the idea of family dinners, as many people apparently eat alone in front of their screens. While most companies are learning to incorporate social media more into their campaigns, it is extremely interesting how this is translating to live commercials. The video in the link explains more about the campaign and how it works. I found this campaign to be a very innovative and seemingly effective approach to marketing, as many people would love to see their tweets come up on television
We've all watched live shows where you can tweet and potentially see those tweets pop up on the screen, but how about on commercials? In Romania, Coca-Cola has started a campaign where tweets can appear real-time in their commercials. They are connected with the hashtag #LetsEatTogether. With this hashtag they are trying to stress the idea of family dinners, as many people apparently eat alone in front of their screens. While most companies are learning to incorporate social media more into their campaigns, it is extremely interesting how this is translating to live commercials. The video in the link explains more about the campaign and how it works. I found this campaign to be a very innovative and seemingly effective approach to marketing, as many people would love to see their tweets come up on television
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