Guinness has recently launched a new heartwarming commercial.
The commercial follows an intense wheelchair basketball game, and in the last
quarter of the commercial the video takes the viewer on an unexpected route,
when all but one of the men in wheelchairs stands up and unbuckles himself from
the seat. The narrator of the commercial says the following: “Dedication.
Loyalty. Friendship. The choices we make reveal the true nature of our
character.” I find this commercial to be interesting because Guinness is taking
a very different direction than most other beer commercials that usually rely
on humor to draw in an audience and customers. Secondly, this also is very relevant
to our discussion about missions and values in class. Guinness chose three
words to incorporate in the commercial, “Dedication, loyalty, and friendship.” They
chose values that are unrelated to the product, but rather to hone in on
feelings, emotions, and a sense of community.
No comments:
Post a Comment