Cultural Influence on Consumer Behavior with Nescafe

I was browsing through videos on consumer behavior on youtube and I found this video that shows the different ways that culture influences consumer behavior with a simple product like Nescafe. The video shows how different cultures appeal to different values and traditions in targeting their consumers. In the video, the Nescafe ads aired in Malaysia and Thailand portrayed the values of emotion associated with elderly and family tradition to create a sense of intimacy and closeness with the Nescafe brand while the ads aired in Australia emphasized the values of individuality and independent appeal to target their consumers by also empahsizing facts given by celebrities and celebrated authors. The video shows how culture can affect groups differently in their appeal to the same type of product such as Nescafe.