http://www.huffingtonpost.com/2013/11/25/coke-ads-philippines-_n_4338746.html
The article discusses the decision by Coca-Cola to suspend their advertising in order to support the victims of the recent typhoon in the Philippines. The amount of money donated nets to approximately 2.5 million in cash. This is truly such a great deed by the company. While they seem to have sacrificed much by stopping advertisements, they are building a great image for their brand. Their donations almost make up for the lack of marketing in recent time. I feel that this was both a bold and successful move for the company, as it will perhaps spark in consumers minds that Coca-Cola is not only looking for profits, but also wants to help during times of turmoil. The question that arises here is: did they really sacrifice their advertising?
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