Chipotle's New Ad Campaign

Last week in class, we discussed Chipotle's marketing strategy to differentiate it's products from other companies. By focusing on freshness and high customizability, the company has been extremely successful with the growing demographic of people who are health conscious and environmentally aware. Recently, the company has come out with a new online ad campaign that has been described as  "the most beautiful, haunting infomercial you'll ever see." After watching it, I can definitely agree! The video definitely appeals to the senses and raises social awareness.