Wednesday, September 18, 2013

There are a billion reasons to believe in Africa

Inspired by coca-cola commercial we saw in class today i remembered this commercial broadcasted in Africa last year or early 2013. Coca-Cola's marketing campaign in Africa especially East Africa is geared towards Maintaining  peace in the region. Soda is often seen as a celebratory drink or something you share when you have friends over in East Africa and i feel these commercials are just trying to highlight that fact, along the lines that the next time you have a small victory you need to drink Coke.

For those that wondered who the most admired person was they were talking about Nelson Mandela. Also below is another commercial with a similar concept. However i don't like this as much as the previous one.

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