Information from the "Informal Economy"

I found another interesting TEDtalk (I think I'm in a TEDtalk binge phase). It's actually a pretty long one about the "informal economy" and piracy. I don't agree with everything the speaker poses, but there was an interesting line that made me think of HADM 2410:

"Now, businesses tend to complain about this, and I don't want to take away from their entire validity of complaining about it, but I did ask a major sneaker manufacturer earlier this year what they thought about piracy, and they told me, 'Well, you can't quote me on this, because if you quote me on this, I have to kill you,' but they use piracy as market research. The sneaker manufacturer told me that if they find that Pumas are being pirated, or Adidas are being pirated and their sneakers aren't being pirated, they know they've done something wrong."