Tuesday, October 1, 2013

Broken Escalator - Becel



http://www.youtube.com/watch?v=FSIkjNaICsg

When I first saw this advertisement, I thought it was a good commercial since it was funny.  However, later on, I could only remember the content of the commercial, and not what it was trying to sell.  I took the people "stuck" on an escalator to be more foolish than lazy, thereby missing the whole point of the commercial.  Therefore, I am still not sure whether this is a clever advertisement that catches somebody's attention, or an advertisement so focused on pleasing the consumer by giving them a good laugh, that the specific product gets lost in it.

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