I came across this ad on Facebook today, and it seemed to use a few of the ideas we've discussed in class. Hot Pockets is trying to connect with its customers by asking them to choose either the Team Crust side or the Team Meats side, using social media, specifically hashtags. They also hired Snoop Dogg, Kate Upton, and a few others as celebrity endorsements. I'm not sure if the ad is effective at making me want to buy Hot Pockets, but I don't think I'll be forgetting it too easily (its pretty entertaining).
Wednesday, October 9, 2013
Hot Pockets - Celebrities and Social Media
I came across this ad on Facebook today, and it seemed to use a few of the ideas we've discussed in class. Hot Pockets is trying to connect with its customers by asking them to choose either the Team Crust side or the Team Meats side, using social media, specifically hashtags. They also hired Snoop Dogg, Kate Upton, and a few others as celebrity endorsements. I'm not sure if the ad is effective at making me want to buy Hot Pockets, but I don't think I'll be forgetting it too easily (its pretty entertaining).
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What i got from the advert was it was trying to attract people that get high to eat Hot Pockets when they are hungry.
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