I saw this commercial the other day while watching football and found it to be a great marketing strategy. With the upcoming release of the next generation video game consoles, there is much hype in that industry. So much hype, that the consoles have sold out their pre-orders. Taco Bell is offering customers a chance to grab hold of the soon-to-be-released Sony Playstation 4 despite being sold out. Another key hype in Taco Bell's campaign is that they will be giving the console to the winners ahead of the release date; you can be among the first to get the latest and greatest. To be honest, who doesn't want that? This is a great campaign and I see it boosting Taco Bell's sales, while also providing prime advertising for Sony.
Tuesday, October 8, 2013
Taco Bell and Playstation 4
I saw this commercial the other day while watching football and found it to be a great marketing strategy. With the upcoming release of the next generation video game consoles, there is much hype in that industry. So much hype, that the consoles have sold out their pre-orders. Taco Bell is offering customers a chance to grab hold of the soon-to-be-released Sony Playstation 4 despite being sold out. Another key hype in Taco Bell's campaign is that they will be giving the console to the winners ahead of the release date; you can be among the first to get the latest and greatest. To be honest, who doesn't want that? This is a great campaign and I see it boosting Taco Bell's sales, while also providing prime advertising for Sony.
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