I have been thinking about how advertising shapes our perspectives and cultural norms. How do some advertisements objectify parts of the body? For example in Jimmy Choo print ads, often the advertisement features only the leg of a woman wearing a Jimmy Choo shoe. Are these advertisements anti-feminist? Do they objectify the woman's body by failing to even show the model's face? In many "high fashion" campaigns, select parts of the body are shown or women are shown in submissive positions. How does this shape our cultural norms, and how does this shape our views of a woman's role in society?
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Monday, October 14, 2013
I have been thinking about how advertising shapes our perspectives and cultural norms. How do some advertisements objectify parts of the body? For example in Jimmy Choo print ads, often the advertisement features only the leg of a woman wearing a Jimmy Choo shoe. Are these advertisements anti-feminist? Do they objectify the woman's body by failing to even show the model's face? In many "high fashion" campaigns, select parts of the body are shown or women are shown in submissive positions. How does this shape our cultural norms, and how does this shape our views of a woman's role in society?
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