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Tuesday, November 19, 2013
Virgin Atlantic In-flight Safety Video
Although this is more last-exam material, I thought it was a great video of Virgin continuing with its theme of positioning itself as the airline that makes flying sexy. The inflight safety videos, which none of us ever watch completely revamped, now making them much more appealing/entertaining and still informative. This video has gotten over 6 million views in the past few days!
I was at a conference where David Cush, CEO and President of Virgin America gave a speech about the marketing campaign and he said that the campaign was a big risk to take, but he trusted the creativity of the marketing professionals. Apparently, there was a scene where the people were seen in the ocean after crash, but they removed it because of obvious negative opinions it could create.
I was at a conference where David Cush, CEO and President of Virgin America gave a speech about the marketing campaign and he said that the campaign was a big risk to take, but he trusted the creativity of the marketing professionals. Apparently, there was a scene where the people were seen in the ocean after crash, but they removed it because of obvious negative opinions it could create.
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